Analytical or statistical cookies
Analysis or statistical cookies allow us to know your browsing habits and behaviour with respect
to the website. In this way, we will be able to optimize the service efficiently, detecting the
points in which we must improve the performance of the website. An example of the information
collected may include, but is not limited to, the number of users browsing the website, how long
they stay on the website, or which parts of the website they visit the most, and/or which less.
In this regard, MADRING (IFEMA MADRID) uses Google Analytics on the website, a user behaviour
analysis service provided by Google, Inc. (hereinafter, "Google") with registered office at 1600
Amphitheatre Parkway, Mountain View (California), CA 94043, United States.Google Analytics
cookies collect user information, for example, their IP address, in order to:
- Tracking interactions and usage.
- Preparing audience measurement reports.
- Providing related analytical services.
The information collected by Google constitutes an international transfer of data to its servers
located in the United States. However, Google is subject to the EU-U.S. Privacy Shield, so it
offers a high level of protection for personal data and well-defined safeguards.
Google will not disclose the information collected except in cases of legal obligation, or in
the case of third parties processing the information on behalf of Google.
Advertising cookies
Advertising cookies allow us to know the preferences and browsing habits of the user, creating a
commercial profile of the same. In this way, advertising is directed to the user in accordance
with and adapted to their preferences and interests. They also allow the effectiveness of
advertising campaigns to be measured.
MADRING (IFEMA MADRID) uses its own and third-party advertising cookies to manage the
advertising spaces on the website. These cookies, when they are from third parties, allow these
third parties to know the user's browsing habits and offer them advertising adapted to their
preferences.