Formula 1 to deliver an economic legacy of almost €470 million and 8,850 jobs in Madrid
A new report produced by PwC, based on actual ticket sales and investment data linked to the launch of the event, also estimates close to €83 million in tax revenues and social security contributions.
A study carried out by PwC estimates the economic impact associated with the staging of the FORMULA 1 TAG HEUER GRAN PREMIO DE ESPAÑA 2026 in Madrid at €467 million and 8,850 jobs. According to the report, that figure would be equivalent to 5.7% of the direct gross value added generated by the recreational activities sector in the Community of Madrid.
The report is based on actual ticket sales data and investments made to deliver the event. It also estimates that hosting the Grand Prix could generate close to €83 million in taxes and social security contributions.
PwC notes that more than 120,000 grandstand and hospitality tickets have already been sold for the event, which is scheduled to take place between 11 and 13 September 2026. According to buyer data included in the report, more than 80,000 spectators are expected to travel from outside the Madrid region, with around 45,000 coming from overseas.
Estimated impact by sector
The study identifies several sectors expected to benefit from economic activity linked to the Grand Prix. Among them, hospitality is forecast to generate €59 million, while transport is expected to contribute €22 million and retail €18 million.
The report also highlights a significant impact across other sectors involved in the organisation and delivery of the event, including manufacturing (€72 million), construction (€50 million), professional services (€33 million) and information and communications (€19 million).
Preliminary estimates
According to Jordi Esteve, PwC's Head of Economics, the figures presented represent a preliminary estimate of the socio-economic impact associated with the Grand Prix. Once the event has taken place, a further assessment will be carried out to compare forecasts against actual results and determine more accurately the overall economic contribution of the race.
The study also states that, based on its calculations, every euro of economic activity directly linked to the Grand Prix would generate €3.90 across the wider Madrid economy, an estimate that will form part of the final evaluation once the event has been completed.