Santander to become Founding Partner of the Formula 1® TAG Heuer Gran Premio de España 2026
Banco Santander will become the Founding Partner of the Formula 1® TAG Heuer Spanish Grand Prix 2026, which will be held in Madrid from 11 to 13 September 2026. Under this multi-year agreement, the bank, an official partner of Formula 1®, reaffirms its commitment to the sport and strengthens its presence within Spain’s sporting landscape.
As Founding Partner of the Spanish Grand Prix in Madrid, Santander will have a prominent presence around the circuit, will drive official content and activations, and will be able to offer customers and fans exclusive experiences at the event, in line with its global strategy.
Juan Manuel Cendoya, Global Head of Communications, Corporate Marketing and Research at Banco Santander, said:
“This agreement represents a natural step in our commitment to Formula 1. Madrid is a vibrant city at a very exciting moment, and through this partnership we want to support a truly global event and offer our customers unique experiences, as we do at Grands Prix in our core markets, which provide a significant economic boost for host cities. Spain is one of those markets, with two races scheduled next year.”
José Vicente de los Mozos, Chairman of the Executive Committee of IFEMA MADRID, added:
“At IFEMA Madrid, we welcome Santander as a Founding Partner of the Spanish Grand Prix. Having an ally of this scale is key as we work together to deliver an event that will mark a turning point in the history of Formula 1 in Spain.”
Santander has been involved in Formula 1 for 16 years, since 2006, through the sponsorship of races and teams including Scuderia Ferrari and McLaren.